Haute Couture
The big couture brands don’t get a lot of love from the menswear aficionados anymore. There are several reasons for this. One reason is that the menswear crowd is obsessed by craftmanship and detail. It is not enough if a garment looks good, we want to know who made it, how it was made, where was it made, which materials were used etc. The days when the couture brands made their living by making bespoke garments for wealthy people are long gone. Today they make money by selling a brand, a look, a lifestyle. Details and craft are not that